UEGW – AMSTERDAM – NORGINE PHARMACEUTICALS
Our client wanted to make an impact and increase their profile at this event since they’d been located at the back of the exhibition area.
We created a double-sided cantilevered video wall – an industry first, all within the 60sqm space. We also designed and programmed the videowall content, an impressive, almost hypnotic, rolling presentation. It was an instant hit.
There were interactive product demonstrations, Dutch pancakes and a caricaturist to help entertain and draw a crowd. People even came to take selfies on the booth!