Cerner’s European Collaboration Forum is an annual knowledge-sharing event spread over four days and held in London, which includes keynote talks, demonstrations, attractions, with opportunities for Cerner’s customers, partners and stakeholders to explore new developments in medical technology.
For this project we installed a tank of live piranhas to arouse curiosity and get customers talking. Once engaged, the customers were briefed using iPads and touch-screen tables while enjoying some fresh sushi against a backdrop of graphics and digital media, emphasising that key message of ‘survival.’
Sometimes, the most effective way to show off a new product is to go large! We scaled up Amgen’s unique injection ‘pen’ and created a giant model, which then formed part of the structure of the stand. This gave the sales team something impressive to show visitors and an interesting way to demonstrate the new product.
The main attraction on this stand literally stopped people in their tracks. Messages in the form of water droplets would appear and disappear on a giant water screen. A programme designed to promote the company and its products was the focal point of the stand but the attraction was also interactive; allowing visitors to design their own message and watch it appear in the water seconds later.
How do you create immediate impact and a lasting impression when your stand has been placed at the back of the hall? This was the challenge for Norgine at EASL. Following the lead of their product brand and colorway, and working closely with the client’s marketing agency, we created a bright, fun, innovative circular booth, topped with a giant rotating American Football helmet.