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How do you create immediate impact and a lasting impression when your stand has been placed at the back of the hall? This was the challenge for Norgine at EASL. Following the lead of their product brand and colorway, and working closely with the client’s marketing agency, we created a bright, fun, innovative circular booth, topped with a giant rotating American Football helmet.

For interest and entertainment, delegates were invited to take part in a fast-paced iPad-based quiz, and sample some US-themed popcorn, doughnuts and soft drinks – a popular alternative to standard symposium fare.

We also added dynamic concept models, slick animated graphics and Poken-based electronic datasheet collection points, to minimise printed literature. Delegates were drawn across to the stand, and returned throughout the show to relax, eat and chat with staff.