BRS – MANCHESTER – AMGEN
Sometimes, the most effective way to show off a new product is to go large! We scaled up Amgen’s unique injection ‘pen’ and created a giant model, which then formed part of the structure of the stand. This gave the sales team something impressive to show visitors and an interesting way to demonstrate the new product.
Combining an eye-catching ‘wave’ canopy, art-themed design and appealing caricaturist to entertain visitors, made for a busy show and lots of opportunities to engage with customers.