BAUS – MANCHESTER & LIVERPOOL – ASTRAZENECA
Our long association with AstraZeneca has resulted in some truly amazing stand concepts, striking imagery and, on occasion, something rather special.
AstraZeneca’s prostate cancer drug, Zoladex, is a market leader. It is regularly ‘attacked’ by its competitors but robustly defends its survival message. There had been recent changes to the pharmaceutical code of practice and so it was important not only to stay in line with the code, but to also continue to defend the product’s position in the market.
We installed a tank of live piranhas to arouse curiosity and get customers talking. Once engaged, the customers were briefed using iPads and touch-screen tables while enjoying some fresh sushi against a backdrop of graphics and digital media, emphasising that key message of ‘survival.’
- Stand used two years running at the same show
- In the first year we hosted live piranhas on the stand to pique curiosity and engage customers
- In the second year we were tasked with a new corporate message less than 3 weeks before the show which required a re-design
- Increased quality and number of leads at each show