All Chilled Out
When the former ‘Millennium Dome’ was acquired by O2 and converted into a major London concert venue and entertainment centre, marketing agency Sledge were brought in to create a series of standalone ‘experiences’. In turn, they partnered with CE3 Design to assist in creating ‘Chill’, a relaxation area within the venue where visitors could ‘chill out’, listen to music and get way from the crowd.