How do you create immediate impact and a lasting impression when your stand has been placed at the back of the hall? This was the challenge for Norgine at EASL. Following the lead of their product brand and colorway, and working closely with the client’s marketing agency, we created a bright, fun, innovative circular booth, topped with a giant rotating American Football helmet.
Our client wanted to make an impact and increase their profile at this event since they’d been located at the back of the exhibition area. We created a double-sided cantilevered video wall – an industry first, all within the 60sqm space. We also designed and programmed the videowall content, an impressive, almost hypnotic, rolling presentation. It was an instant hit.